THE WAY OF LIFE

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THE WAY OF LIFE

Cuiqu Coffee

Our Story 品牌故事

黑浮咖啡於2011年在高雄紮根,經歷五年的淬鍊後,全台擁有7間連鎖店舖,在黑浮咖啡穩定成長的時期,2016年初,為了實現精品咖啡的初衷,創造了第二個品牌「Cuiqu奎克咖啡」,秉持著相同理念,提供健康、天然、不添加人工香料的現做餐點,選用世界頂級莊園咖啡豆,堅持新鮮烘焙,每一杯咖啡皆現磨現沖,將最好的呈現給消費者,與所有懷抱夢想的人,一同實踐我們最初的咖啡夢。

Brand Origin 品牌源起

Business Concept 經營理念 Business Concept 經營理念

Business Concept 經營理念

【實踐第三波咖啡市場 Achieve Third Wave Coffee Market】
咖啡市場在經歷第一波即溶咖啡盛行時期,為有量無質的咖啡速食文化,到第二波義式咖啡的全盛時期,以濃縮為底,並著重拉花,一直到近期推動的第三波咖啡;第三波咖啡更明確的以咖啡豆的產區、生產莊園、緯度、海拔、處理法與品種,甚至探討到種植者、貿易者與烘焙者等,以多面向的方式來論述地域之味,將咖啡推向精品化、美學化,如品酒般品嚐咖啡,有別於前一波強調重烘焙,第三波咖啡將不同品種的咖啡豆做適當的烘焙,使淺、中、深焙獨具特色,並以手沖的方式,帶出各種咖啡的酸、香、甘、醇、苦味,品嚐出咖啡最原始的味道,重現最純粹的樣貌。

The coffee industry has a long history. From the first wave, instant coffee, when the time that quantity is more important than quality, to the second wave, the heyday of espresso. And now, here comes the third, specialty coffee. The third wave coffee is a movement to produce high quality coffee, from coffee plant growing, harvesting and processing, to the growers, traders and roasters, express the regional taste with various points of view. Apart from the second wave, emphasized only the taste of dark roast. The third considers coffee as artisanal foodstuff, like wine. Roast coffee beans in all levels, cinnamon, full, dark, and etc. And with pour over method, bring out the taste of sour, sweet, and bitter, to show the purest taste of every stage.

承接第三波精品咖啡的熱潮,在亞洲地區正要起步的時期,奎克咖啡致力於將咖啡市場精品化,除了提供良好的環境外,設備上採用頂級La Marzocco咖啡機,並引進acaia電子秤,由專業咖啡師精準計算每一杯咖啡沖煮的時間與克數,將所有手沖咖啡標準化,使品質提升至最高標準。

When the third wave coffee hit Asia, and began to bring up the heat, we focused on raising the quality of coffee market. Not only by providing a cozy atmosphere, but also by using high class equipments to make our coffee. Barista accurately measured the cooking time and ratio of every cup of coffee. We standardized all the dripping and brewing procedure, so that we could provide the best quality coffee.

【創造美好的消費價值 Create Wonderful Consumer Experience】
現代化城市裡,工作、學習與生活瑣事,使腳步容不下一點停頓的空隙,飢腸轆轆時總是隨意果腹,理解現代人在繁雜的生活中獲得片刻喘息的渴求,Cuiqu奎克咖啡以有效率的供餐程序提供高品質的餐點,帶給消費者兼具天然健康與時尚品味的美好消費價值。以品質與效率為主要經營導向,在食材、技術與服務上不斷挑戰更高標準,洞察市場走向與消費者需求,並因應趨勢在產品與程序上持續創新,提升顧客滿意。

Quality and efficiency are our most important business concept. In the modern society, life is always filled with learning, working and all kinds of trivia. Sometimes it's just hard to pause a bit, take a bite of a nice meal, or even catch your breath. We understand the desire and need. Cuiqu Coffee provides healthy meals efficiently, and gives good consumer experiences with taste. Observe trends and make improvements in ingredients, techniques and services, and develop everything to a high standard.

Cuiqu Coffee Cuiqu Coffee

Brand Culture 品牌文化

奎克咖啡以敏銳體貼的感受,同步社會脈動,經由社群互動與第一線意見蒐集,我們傾聽顧客的聲音,檢討並修正,進而培養消費忠誠度;對內,建立制度與專業教育訓練,持續更新專業知識與資訊,提升品牌與夥伴之市場競爭力,創造得以實踐夢想的優良企業形象,提升快樂產值,使品牌日益發展並永續經營。

Cuiqu Coffee innovates with the trends. We listen to our customers, gather opinions by social media, and make adjustments. For our employees, we have a well-constructed training system, updating the latest professional knowledge and information to enhance the market competitiveness. We create a happy place for those who have a dream and would like to fulfill it with us.